We’re not a social media company. We’re a help-the-good-guys-win company.
We help the change agents at large organizations make a difference.
We believe that organizations that learn to engage in social media are more successful and have more meaningful businesses. This is good for consumers, good for society, and good for the world.
That’s because organizations that use social media treat us better: They learn to care, to listen, and to better serve.
The people who step up to lead these initiatives have a tough job. They’re a new kind of professional. Some of them work for enlightened organizations who get it and support it and do it right, and some of them work for more frustrating institutions who don’t quite get it yet.
This work is important, and we get to help them do it.
The work social media leaders at big brands do, magnified by the size and scale of their resources and influence, has a real impact on the world. We help these good guys win by surrounding them with a community of peers who understand their challenges and support them.