SocialMedia.org Talent
Member Meeting 1

January 22-24 • Orlando

Conversations you can’t have anywhere else.

Monday, January 22 (Pre-Conference)

 

Welcome!

10:00 AM Opening Session

Expert-Led Sessions

10:20 AM

How to (actually) predict the future: Trends that matter for 2018

Rohit Bhargava, author of the Non-Obvious series

What if you could predict the future? It may not be as impossible as it seems. In this talk, trend expert, author of the Non Obvious book series, and professor Rohit Bhargava will share the five “non-obvious” habits to curate ideas and see what others miss. You will also learn specific trends from his 7+ years of research and best selling trend series that will change your business in 2018, along with highly actionable ideas for how to use them.

How to use consumer-generated content in the buyer journey

Sara Spivey, CMO of BazaarVoice

Consumers want to interact with your brand. They share reviews, posts, photos, and all sorts of content. Sara will teach you how to leverage that social content with practical tips and case studies of how great brands use the consumer voice as a mainstay of their marketing strategy to inform and influence the buyer journey. Learn how the smart digital marketer is using consumer generated content to find new buyers, influence their decisions, get them to buy, and stay customers for life.

11:05 AM Break
11:15 AM

The 5 content strategy archetypes

Omar Akhtar, Altimeter

Discover breakthrough research on content archetypes and what they mean to your social media strategy. If you’re creating content as an organization, chances are you’re creating too much of it. And most of it isn’t really working for you or the customer. In this session, Altimeter’s Omar Akhtar will walk us through the five different content strategy archetypes that companies can choose from to minimize content waste, establish strong publishing criteria, and truly create the most value for their customers.

How to fight the resistance to organizational change

Justine Lai and Usha Gubbala, August Public

As pioneers in this space, you are faced with the organizational antibodies every time you try and influence the organization, the brand, or the customer. These antibodies limit your ability to enact your vision for the organization and truly realize the potential of social media to shape the future of your company. Success depends on effectively fighting and harnessing the organizational antibodies in order to build the coalition you need to drive change. Learn three key practices that enable success: accelerated decision-making, deliberate transparency, and leveraging personal impact.

Lunch Presentation and Conversations

12:10 PM Community Lunch and Conversations
12:30 PM Keynote: When: The Scientific Secrets of Perfect Timing

Daniel Pink

Everyone knows that timing is everything. But we don’t know much about timing itself. Our lives are a never-ending stream of “when” decisions: when to start a business, schedule a class, get serious about a person. Yet we make those decisions based on intuition and guesswork.

Timing, it’s often assumed, is an art. But in this talk, Pink will show us that timing is really a science.

Drawing on a rich trove of research from psychology, biology, and economics, Pink reveals how best to live, work, and succeed. How can we use the hidden patterns of the day to build the ideal schedule? Why do certain breaks dramatically improve student test scores? How can we turn a stumbling beginning into a fresh start? Why should we avoid going to the hospital in the afternoon? Why is singing in time with other people as good for you as exercise? And what is the ideal time to quit a job, switch careers, or get married?

In this talk, Pink distills cutting-edge research and data on timing and synthesizes them into fascinating insights into how we can live richer, more engaged lives.

1:00 PM Break

Expert-Led Sessions

1:30 PM

How to build bigger, better, and more active online communities: Part 1

Richard Millington, CEO of FeverBee and author of Buzzing Communities

Learn from a century of proven science, dozens of real-life examples, practical tips, and trusted community-building methods in this two-part workshop. Richard Millington, the CEO of FeverBee, will deliver a step-by-step guide to building an engaged community, tracking your progress, and a framework for managing your organization’s community efforts.

How to take your social media program back from your agency: Part 1

Scott Monty, Chris Barger, and Tim Hayden of Brain+Trust Partners

Learn from three legends of corporate social media on how to take back your social media program from your agencies. They’ve got your inbox filled with demo invitations, they say your request for attribution metrics is “out of scope,” and you’re not sure if all their recommendations are meant to help you or win them another award. The good news: It’s now easier than ever to consolidate your tools, bring design and media efforts in-house, and generate better creative internally. Discover the big ideas on how to do it in this two-part session.

2:15 PM Break
2:30 PM How to build bigger, better, and more active online communities: Part 2 How to take your social media program back from your agency: Part 2
3:15 PM Break
3:25 PM

Blockchain for social media marketers

Jeremy Epstein, author of The CMO Primer for the Blockchain World

Blockchain is poised to disrupt everything — including marketing. In this session with the expert on the intersection of blockchain and marketing — Jeremy Epstein — you’ll learn what blockchain is, how it will affect your marketing program, and what you should do about it. Whether you need to get a program going tomorrow, or just need to be able to “talk the talk,” this is the session for you.

Momentum: How to propel your marketing and transform your brand in the digital age

Shama Hyder, CEO of The Zen Marketing Group and author of Momentum

Today’s online ecosystem can be summed up in one word: overwhelming. With new social media platforms popping up all the time and new technologies disrupting even the most “reliable” marketing strategies, you’re faced with the challenge of getting ahead in an environment that makes it seem impossible to keep up. In this talk you’ll learn the five essential principles required to develop a successful marketing plan that will withstand the digital world’s constant changes and result in real ROI.

It’s a Wrap!

5:00 – 7:00 PM Welcome Dinner

We’ll launch the Winter Member Meeting with a family dinner. Meet us at the Shipwreck Beach for a casual get-together with drinks and great food (including veggie options).


Tuesday, January 23

 

Welcome!

12:30 PM Lunch Discussions
Get here early and grab a seat at the table. This sit-down lunch is your first opportunity to meet all of the great social media leaders you’ll get to know at Member Meeting 1.
1:00 PM Welcome Session
1:30 PM Break

Show & Tells

1:40 PM Glassdoor: Leveraging data analytics

CHARLOTTE JONES, LOCKHEED MARTIN

How Lockheed Martin enhanced its talent management strategy through Glassdoor analytics, including interview analysis, job description enhancements, and EVP Development.

2:10 PM Break
2:20 PM Driving employee advocacy with social and digital

CARRIE CORBIN, AMERICAN AIRLINES

How do we get our employees front and center, building trust, and advocating our “why?” American Airlines’ Carrie Corbin will discuss the essential topic of building employee advocacy as part of your employer brand strategy, sharing actionable tips on how to use social media for authenticity.

Unconference

3:00 PM Unconference Introduction
3:10 PM Unconference Round 1
3:40 PM Break
3:50 PM Unconference Round 2
4:20 PM Break
4:30 PM Unconference Round 3

Time to unwind and make friends!

5:30 PM Member Dinner

Following our afternoon of conversations and Show & Tell talks, we’ll all go out for a fantastic dinner together. It’s a perfect opportunity to relax and connect with your fellow members.


Wednesday, January 24

 

Rise and Shine!

8:00 AM Breakfast Discussions
The conversations over coffee and eggs at this event are often more lively than any other conference’s happy hour. You’ll want to be here bright and early.

Show & Tells

9:00 AM March, not megaphone

TISHA LESLIE, T-MOBILE

T-Mobile is one company comprised of many voices and experiences marching toward a new era for wireless. Their stories are more authentic and engaging when they drop the company megaphone and let employees speak about what matters most to them at work and in life.

9:30 AM Break
9:40 AM Glocalizing your content strategy

JENNIFER NEWBILL, DELL

What does it mean to “think globally, act locally?” At Dell, the Employment Brand team has demonstrated real value in this approach — global standards and oversight with a local touch!

10:10 AM Big Break
10:40 AM Social analytics: How we use voice of employee (VoE) to improve candidate and employee experience

Stephanie Scher, Vanguard

Using employer reputation comments and data from social platforms (Glassdoor, Indeed, and others), learn how Vanguard leverages natural language processing and sentiment analysis tools to evaluate ratings and sentiment trends for their business operations and hiring leaders.

11:10 AM Break
11:20 AM How personas and journey maps can inform social content

Heather Polivka, UnitedHealth Group

Learn how UnitedHealth Group uses personas and journey maps to shape their content strategy to deliver content their users find engaging and appropriately tailored to meet their needs.

11:50 AM Break
12:00 PM Lunch Discussions

Unconferences

1:00 PM Unconference Introduction
1:10 PM Unconference Round 1
1:40 PM Break
1:50 PM Unconference Round 2
2:20 PM Big Break
2:50 PM Unconference Round 3
3:20 PM Break
3:30 PM Unconference Round 4

See you next time!


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